Word of Mouth

Here in Los Angeles the streets are lined with people who can "read copy," but the choice voiceover assignments go to the select few who add something more to the work - believability, personality, and a strong one-on-one connection with the audience. "A camera does not lie," say the authors, "and neither does a microphone."

That's why this book is so valuable. Although trying to teach voiceover skills through a book is inherently challenging -- sort of like trying to teach driving, or violin-playing, that way -- this book is the most successful one I am aware of. It is without doubt the best single resource on voiceover work in print today.

The key is the authors' relentless focus on the internal process of creating great readings, which they call "The Basic Process."

"Ad copy is more than just a bunch of words strung together to promote a product," they write in Chapter 2. "It is very much like a miniature play, with a beginning, a middle, and an end. One or more characters are involved, and it takes place at a particular time and place. You need to discover all those elements and more to act out the copy."

To get in touch with the reality of the copy, the authors detail their Basic Process: "Focus - Visualize - Commit." Using this process "allows you to make the copy your own little drama or comedy with its own life and vitality." Without it, "all your readings will sound alike -- and that sound will be mechanical and lacking in conviction." I don't know how anyone could lay out this crucial principle more clearly. The detailed suggestions for how to follow the Basic Process are both helpful and understandable.

The book offers a wealth of other information as well, including discussions about refining your reads, developing other voices and characters, preparing for animation work, producing a demo tape, finding an agent, handling auditions, and promoting yourself in your market. Throughout the book, voice actors, casting directors, advertising writers, and other industry experts are quoted extensively with helpful advice and entertaining war stories. Practice copy in various genres is provided. And the appendices contain numerous listings of workshops, agencies, and other resources of interest to voice talent. Every chapter offers tremendous value, all of it written with charm, elegance, and a sense of humor.

Anyone serious about a voiceover career should get this book and devour it.

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